Category: Selling

Attract Millennials with Direct Mail

When you think of the term Millennial or Generation Z, what’s the first thing that comes to mind? Similar to the majority of people out there, you are probably thinking along the lines of tech-savvy, social media dependent teenagers. When it comes to marketing, however, it appears that the digital generation is influenced by direct Read More …

Open New Doors for Prospecting

Sales are contingent on the attitude of the salesman, not the attitude of the prospect. – William Clement Stone In your business, how often does your sales force actually recruit new clients? I know some companies make it mandatory and other places leave it up to each salesperson. Are your salespeople sharing the results with Read More …

Selling During Sorrow

A lot of people have been asking us recently about selling during times of sorrow, times when the world has been flipped upside-down due to a tragic event. Presently, salespeople really have to understand the best ways to sell during times of tragic sorrow. Years ago, sellers did not hear about bad news often unless Read More …