Beware of Branding Death While Intoxicated

It is easy to believe that your personal life is completely separate from your professional life. Your own brand, however, will intersect with your corporate brand, and the values of each need to reflect each other. Consider how the reputations of professionals are ruined by personal scandals. If your brand conflicts with your professional, distrust for both your personal and professional brand will develop.

While you should try to integrate your personal and professional brands at all times, you must be particularly careful in certain situations. Behavior at public events, for example, needs to reflect your brand. Additionally, you should exercise restraint when using social media. No matter your privacy settings, nothing online is private. What you write on your personal Twitter account should positively reflect your company’s brand and your personal brand. If you must vent your frustrations, do so in a private setting that will not reflect poorly on you.

They Will Influence Each Other

Your personal and professional brands will affect each other. We are used to stories of a personal brand affecting a professional brand. There are, however, ways that your professional brand will influence your brand. While we are accustomed to stories of negative influence, it is important to remember that the influence may also be positive. For example, a CEO who performs a charitable act at work would impact his personal brand. People would view the personal brand in a positive light. You must be mindful of how each brand will draw influences from the other.

Be a Professional

When developing your personal and professional brands, it is important that you exhibit professionalism. Be a professional both in and out of the office. To behave professionally, you need to define professional behavior. Not everyone defines professionalism the same way. There are some people who are more rigid in their views, and others are more relaxed. There are, however, a few different ways to behave professionally that most people would agree are professional.

Professional behavior:

•  Be dependable.

•  Be competent in your work.

•  Act with honesty and integrity.

•  Treat everyone with respect.

•  Be a positive example.

This list is not inclusive, but it is a good starting point. By behaving professionally in your personal and professional life, you will help create a brand that is respected.

Build Rapport

Part of personal branding requires building a rapport. When you build a rapport with people, you have the chance to develop a cross-promotion between your personal and professional life that will lead to opportunities as you show your brand to potential employers, employees, and customers.

How to Build a Rapport:

•  Consider your appearance: Dress professionally.

•  Find mutual interest: Discover common ground.

•  Exhibit Honesty: Be truthful in your interactions.

•  Show empathy: Connect with people on an emotional level.

Want to learn more about Personal and Corporate Branding? Contact Adrienne at or 407-744-5355

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