Customer Service when the Sale is Over

People who have been in business for a while know the value of return business. Experts believe that it costs at least five times more to attract new customers than it does to keep existing ones. If you think about the cost of advertising and salespeople, you can see why winning a new customer is so much more expensive.

Your customers are like everyone else. They want to feel appreciated. If they feel that you have forgotten about them as soon as a transaction is complete, they may take their business elsewhere. On the other hand, if you show a genuine interest in keeping in touch with them and meeting their needs, they will keep coming back. We all like to do business with companies we know and trust. You should strive to be that kind of company.

Following up with your customers.
Following up after a sale or any customer contact is something that some people consider an optional extra in business. To some people, the idea is that the client should be happy they got what they ordered. The priority after this is to go ahead with doing your job in respect to other customers. However, the fact is that a little bit of follow-up work can make a huge difference to the way your business retains customers, and attracts follow-up business from friends of the original customer.

Follow-up work is a major part of customer services. A client will always see the good service they got from business as a reason to return the next time they need something of a similar nature. This kind of duty is arguably more powerful than paid advertising as a tool to get customers through the door on a regular basis. Any customer who feels that they have been given exemplary service will be a walking billboard or a cheerleader for your company. This is something that many companies fail to keep in mind, and it costs them money in the long run.

After sale service
After the sale, service can take on many forms. It may be the person or persons who are on the spot to provide advice and customer support if the client has difficulties with the purchased product or service. It may be a call a few weeks after the purchase is made to find out whether the customer is happy with their purchase and whether there is anything more that you can do for them. Showing a customer that they mean something to you and your company is a very important part of giving customer service that is not good, but great.

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